The Real Estate Marketing Infographic

Do you have the statistics and the information you need to validate the tools you use to market a listing?  Have you ever wished you could show a potential home seller exactly why you use certain tools and what affect those tools will have? Your wish has come true!  Download our new real estate marketing  infographic here, and use it in your listing presentations!

Real Estate Marketing Infographic

Welcome to the new Obeo!

Welcome to the new Obeo, where smart agents find smart marketing!  We are very excited to announce that we have re-banded and re-focused.

New Brand BoxObeo started in 1999, as a virtual tour provider called 360House. 360House quickly progressed from being a simple virtual tour provider to offering a diverse suite of online marketing tools, and in 2005 the company was renamed Obeo. Since 2005, Obeo has been the industry innovator of interactive marketing tools that allow the consumer to engage with listing images and floorplans online. Thus, 2010, Obeo released it’s “See You There” brand, to represent these interactive tools. Now, Obeo is releasing a whole new brand, called “Smart Marketing. Delivered.”

According to Mike Haugen, President of Obeo, “The real estate industry is entering into a new era. There are loads of vendors and marketing products, but very few of them are synergistic. Most agents end up dealing with multiple vendors, using multiple dashboards, and spending way too much time and money to market a listing. Obeo is on a mission to change that with a large variety of synergistic product and service offerings. Better yet, Obeo bundles and automates them with a service called EasyEdge, that saves the real estate professional both money and time.”

Grant Bigler, Vice President of Sales for Obeo, went on to explain that Obeo’s synergistic tools include everything from single property websites and floorplans to mobile lead generation and search apps. He explained that, “Data synchronization is truly the key ingredient. It allows Obeo to not only automate the creation of the marketing content, but to keep it updated for the lifetime of the listing”.  That means you’ll no longer need to upload images or log into 4 different dashboards to make a simple price change.  I think you’ll agree, that does sound like smart marketing!

Automation works!  Studies show that 58% of top-performing companies, have adopted marketing automation. Furthermore, 63% of companies that are outgrowing their competitors have adopted automated marketing. That could be because automation gives you the time to do what you do best; Sell real estate.

Mike Haugen, President of Obeo, concluded  “I am excited about the new messaging and our renewed focus on delivering world class marketing tools to the Real Estate Industry. We see a significant opportunity in bringing this highly fragmented industry together. We have a broad and deep national customer base that has been built over the last 15 years by delivering quality and innovative solutions. Obeo will continue to broaden its solution set through both partnerships and acquisitions of new technologies.”

Download Obeo’s Real Estate marketing infographic here.

Click here to learn more about EasyEdge.

We’re Taking the ALS Ice Bucket Challenge!

ALS Ice Bucket Challenge

The Ice Bucket Challenge. It’s sweeping the nation!  But for Obeo, it all started will a little #IceBucketChallenge video, from Obeo’s CEO, Glade Jones.  Glade has a very personal connection with ALS.  His mom passed away  in 2002 after a three year battle with ALS.   Glade and his wife Tonya took the challenge, and created the video below, challenging the entire Obeo Leadership team to take the challenge as well!

Glade called me out in that video, and I don’t take a challenge lightly… so, I took the ice bucket challenge as well, called YOU out, and made a donation.  That’s right, I called all Obeo clients out. You too, need to take the ice bucket challenge for ALS.  Then share them on the Obeo Facebook Buisness Page!

Glade also called out Obeo’s South East Regional Vice President, Joe Gaeta.   Joe’s fun video is below.

And this is just the beginning. During the month of September, we have challenged all our employees and photographers to also take the ALS Ice Bucket Challenge and donate.  Stay tuned to our Facebook Page, where we will be sharing all the fun videos submitted by our team.  Ever wondered what your favorite customer service rep looked like?  You’re going to find out not only what they look like, but what they look like wet!

Join Obeo on Facebook & Twitter, for Fan & Follower only special promotions!

Obeo Releases Major Upgrades to its Single Property Website

Single Property Website A new version of Obeo’s Single Property Website, boosting faster load speeds and enhanced mobile performance was quietly released last week!

We are super excited about the deployment of our latest upgrades to our Single Property Website.  The two biggest enhancements in this new release are load speed and mobile functionality. According to Bob Davis, Obeo’s Chief Technology Officer, “With this latest deployment of new features, we’ve increased the load speed of our single property website by up to five times!”  That’s because we’ve reduced the viewer size from 3,845 KBs to 594 KBs. That’s a huge difference in size, and ultimately provides your real estate consumer with a superior experience. Load speed can be especially critical for mobile consumers. The latest statistics from the National Association of Realtors®, show that 89% of consumers are using mobile devices during their home search. These consumers don’t have patience when it comes to load speed, and studies prove they will quickly move on to another site or listing, if load speed is too long. In fact, 40% will abandon a web page if it takes more than three seconds to load!

SMALL Ipad viewer with ButterflyBut we didn’t stop with faster load speed.  We also enhanced the mobile responsiveness of our Single Property Website. Responsive websites behave like a fluid, and will flow to fit the size of the screen they are being viewed on. Simply put, a responsive website will be full featured and look awesome whether it’s being viewed on a phone, tablet, or desktop. And that is exactly what we accomplished for our Single Property Website.

According to Mike Haugen, President of Obeo, “The future is mobile. Real Estate professionals without a mobile-friendly property websites will have a poor results. Consumers are going mobile, and if real estate professionals are not providing a mobile-friendly experience for their consumers, they’ll bounce to a competitor whose property website is easier to use.”

Obeo’s upgraded Single Property Website still includes all the great features you have always loved;  Detailed statistics, mass syndication, YouTube Video, social media syndication, neighborhood information, QR codes, brochures, eflyers, document hosting, aerial maps, calculators, and more.

View a demo of the Single Property Website here.  Download a brochure with details here.

If you’re an existing Obeo client, and would like to switch your current and all future listings to Obeo’s new Property Website, simply log into your member’s area here, and click the ‘Upgrade Now” button pictured below. If you previously upgraded to the new HTML 5 Version, your upgrade was automatic, you don’t need to do a thing!

Property Website

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