Obeo Gives Back returns on Thursday February, 16th at 10 am MST with a brand new session and topic!  Dave Blanchard,  Chairman and CEO of The Og Mandino Group (www.ogmandino.com) and Glade Jones, CEO for Obeo will explain to you how to capture the hearts and minds of real estate consumers.

What makes a consumer decide to buy a home?  Studies show that there are 2 processes involved in decision making – logic and emotion.  And emotion is nearly twice as important as logic in the buying decision.

Mls’s sites,  broker and agent websites, and national real estate portals offer consumers a smorgasboard of real estate data to help consumers make logic based decisions.  Mortgage calculators, square footage, price, neighborhood info, photos, videos, are all assimilated with the logical based left side of the brain, and  allow consumers to weigh the facts and consider the options. Using this data, consumers are able to logically narrow down their real estate search.  But what about the emotional process?   Helping the buyer make an emotional connection online  is much harder, and largely ignored by the real estate industry.

Join Dave & Glade to learn the secret to stirring emotion on-line!  Don’t miss this fun and educational uStream session!

Please join us Thursday, February 16th at 10 am Mountain Time

A New Way of Selling - Capture the Hearts and Minds of Real Estate Consumers

To access the uStream series, you must create a UStream account. To set up this free account, go to http://www.ustream.tv/login-signup?ref=%2Fdashboard  

Live uStream Channel - http://www.ustream.tv/channel/og-mandino-group
Password: obeo

See You There

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